Job Description

ABOUT:

Be LOVE TM is building the future of beverages across multiple categories. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE TM isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward.

WHY JOIN US:

We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a Senior Graphic Designer. This role is perfect for a hands-on senior designer who thrives on turning creative vision into reality, taking initial design direction and building scalable, production-ready packaging systems that perform across every touchpoint.

ROLE SUMMARY:

The Senior Graphic Designer (Packaging + Brand Systems) is a creative builder with deep expertise in packaging production, mechanicals, and print systems, and strong fluency across digital and brand channels. You’ll work closely with the Creative Director, who sets the initial creative vision and design direction for each brand’s packaging. Once that vision is defined, you’ll extend, scale, and execute it across SKUs, flavors, and formats, translating the concept into flawless, production-ready mechanicals and cohesive brand systems that live across print, digital, and retail. This is a hands-on role for a designer who is equally passionate about craft, precision, and performance, bringing designs to life from die line to digital.

RESPONSIBILITIES:

Print & Packaging (Primary Focus)

• Lead the execution, scaling, and production of packaging mechanicals across product lines.
• Translate initial packaging concepts into finalized, print-ready files that meet brand and production specifications.
• Develop and manage die lines, print specs, color callouts, and material guidance across multiple substrates and vendors.
• Collaborate directly with printers, suppliers, and co-packers to ensure accuracy and consistency from proof to shelf.
• Maintain organized asset libraries, packaging hierarchies, and version control across all SKUs.

Brand & Campaign Design

• Extend packaging and brand systems into launch campaigns, retail collateral, and omnichannel marketing.
• Support the development of campaign visuals, retail displays, and promotional assets that bring our brands to life.
• Partner cross-functionally with Founders, Marketing, and Innovation teams to translate strategy into impactful creative.

Digital Design & Content

• Design high-performing digital assets for Meta, TikTok, Amazon, and eCommerce platforms.
• Concept and design for email, SMS, and paid social campaigns, optimizing for platform-specific performance.

Collaboration & Creative Process

• Collaborate closely with the Creative Director to evolve packaging and visual systems.
• Provide art direction support for photo shoots, renderings, and asset development.
• Stay informed on packaging trends, sustainable materials, and digital design innovation.
• Manage projects with strong organization and attention to detail in a fast-paced, entrepreneurial environment.

Requirements

QUALIFICATIONS:

• 5-7+ year’s experience as a graphic designer working on creative teams in-house at a CPG brand or a design agency with a CPG-heavy clientele.
• Bachelors degree in Graphics Design, Fine Arts (BFA), Marketing, Visual Communications, Packaging Design, or a related field.
• Comfortable with every aspect of the creative process, from research and concepting to final delivery of assets.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat and Premiere), as well as Canva and Figma - After Effects is a plus!
• Experience designing across all major digital advertising channels, platforms and marketplaces; including but not limited to Meta, Amazon, Walmart.com, TikTok, display, etc.
• Experience concepting and designing email marketing campaign assets.
• Experience with animation (GIFS, motion, typography) is a plus!
• Interest & experience with AI tools/prompts is a plus!
• Comfortable with every aspect of the creative process, from research and concepting to final delivery of assets.
• Demonstrated ability to conceptualize and execute designs for photo shoots, understanding composition, lighting, and visual storytelling.
• Strong communication skills and experience working with cross functional teams.
• Excited by and thrive in a fast-paced, ever-evolving, and entrepreneurial environment with the ability to effectively manage multiple projects at once.
• Self-motivated individual who is comfortable independently managing their workload and prioritizing projects against deadlines.
• Willingness and ability to travel, including occasional overnights, depending on project needs. Ability to travel by car and plane as an effective and professional representative of Be LOVE TM

ATTRIBUTES:

• You lead with positivity. Excited to uphold a culture of teamwork and collaboration with a we-first attitude. You seek ideas and feedback from all members and aren’t afraid to raise your hand to help others.
• You’re gritty. Ready to jump in at any or all the stages involved in taking an idea to market from the get-go. No egos, no hesitations, no attitudes. We’re a brand incubator that takes ideas from the ground floor to market, so you must be ready to dive in with whatever is necessary at any step of the way.
• You're collaborative. You have great interpersonal skills and thrive off of building productive relationships with those around you, even in stressful times.
• You love what you do. You nerd out on fonts and lettering. You see subtle differences in different typefaces. You study up and coming brands doing interesting things in the CPG space.
• You are organized. Following a file naming scheme, or flushed out process or system isn’t a burden, it’s a key part of your workflow.

Benefits

Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends.

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